VA SPENT $2 MILLION ON FACEBOOK ADS
By Joseph Marks
Ju;y 12, 2013
The Veterans Affairs Department has spent about $2 million on Facebook advertising to lure new followers and maintain ties with existing followers on the social media site, a government official who asked not to be named told Nextgov.
A substantial portion of VA’s Facebook ad spending has gone to the page for Make the Connection, a division of the Veterans Health Administration focused on reaching out to veterans suffering from post-traumatic stress disorder and related conditions and to their families, said Brandon Friedman, who was VA’s online communications director until August 2012.
The Make the Connection Facebook page has about 1.65 million “likes” compared with about 300,000 likes for VA’s main Facebook page and 78,000 likes for its main health administration Facebook page. The White House Facebook page, likely the most popular in government, has about 1.8 million likes.
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